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The National Retail Federation reports that today there are some 3,793,621 retail establishments in the United States, and nearly 99% count as small businesses with less than 50 employees. Unlike the 1% big retailers at the top, the 99%ers don’t have legions of MBA’s to guide their businesses, and few have dedicated marketing, merchandising or […]
Laying the Foundation for a Profitable Flooring Business Make Your Flooring Shop POP! A shop that POPs! is one that creates an extraordinary customer experience that includes not just extraordinary products, but extraordinary displays that attract customer curiosity, in-store service that builds customer involvement and prices that offer the greatest value to the customer. Shops […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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