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A rising tide lifts all boats, and up till the Great Recession, the market for luxury homes was enjoying high waters, but the tide has turned. Unity Marketing just released a new report for real-estate professionals catering to the ‘carriage trade’ to capture what will be an increasingly competitive and challenging market. Toll Brothers, the […]
Learn the Prospects and Opportunities for Serving the Luxury Traveler in 2015 At any time about one-half of affluents are planning a vacation within the next six-months, according to a new research study of affluents’ luxury travel plans for 2015, from Unity Marketing. But this year, consumer uncertainty is creating a challenging environment for travel […]
Christmas Gift Market Hits a Wall and Settles into a ‘New Normal’ ‘Black Friday’ is bleeding red as the 4Q no longer gets the lion’s share of retail sales May 21, 2015 —Conventional wisdom in retail is that on ‘Black Friday,’ the day after Thanksgiving, the bottom line of retailers’ account books goes from red […]
The traditional business of operating an art gallery has been disrupted, with the number of art galleries down about 25% since 2010, as more consumers buy art online. Unity Marketing has published a new report about today’s art customer and how art galleries can realize confront disruption and achieve greater success in selling art in […]
A new white paper published jointly by Unity Marketing and American Affluence Research Center reveals the demographics of millionaires and debunks 10 myths that impede marketing luxury to this HNW and UHNW affluent consumer segment. February 05, 2015 — Luxury marketers have already met the HENRYs — High Earners Not Rich Yet with incomes $100k-$249.9k — […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam