Archive | 2014

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Five Trends that Will Shape the Affluent Consumer Market in 2015

Unity Marketing publishes a new report that describes the key trends shaping the market for luxury in 2015 and beyond In 2015 the U.S. affluent consumer market will be more important than ever to luxury brands worldwide. But the affluent consumers who are the primary targets for luxury brands are changing. The affluents are experiencing […]

How to Prospect for New Customers Now that the Internet Disrupts Traditional Marketing

The internet and its disruptive influence on traditional marketing means that well-researched consumer insights are no longer a luxury Disruption – It’s a hot word in business circles. We all know the effects of market disruption brought on by marketers like Amazon. And we all know that the internet is what causes market disruption to […]