predictive-value-of-the-lci

Predictive Value of the LCI (Luxury Consumption Index) White Paper

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Product Description

Understanding the mindset of the luxury consumer gives luxury marketers a view ‘over-the-horizon’ to predict trends in the affluent consumer market. Unity Marketing has developed a statistical tool — the Luxury Consumption Index (LCI) — that measures affluent consumer confidence and predicts the direction of spending on luxury goods and services in the future.

The affluent consumer segment controls twice as much of all consumer spending (~40%) as their share of the consumer market (20%) would predict. Unity Marketing’s research can help marketers tap the outsized spending potential of affluents.