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Why HENRY Loves DAVID, and It’s Sure to Be a Long-Term Romance

An interesting piece of research recently crossed my desk from business development firm Marvin Traub Associates. Entitled “The ‘New Davids’” the report examines cutting-edge e-commerce-driven businesses that are challenging traditional retail.  Who exactly are The ‘New Davids?’: As I studied the extensive list of 200 ‘New Davids’ brands, I realized these are all companies that […]

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Luxury Industry Key Trends 2017

What’s Next for the Luxury Industry? 7 Trends Identified

Preparing for a year of tumult, Luxury Daily and Unity Marketing surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings. In the first-of-its-kind study, Luxury Daily and […]

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Beauty Package

Changing Complexion of Luxury Beauty Retail

Selling prestige beauty used to be a straight-forward business.  The formula was to recruit a celebrity to be the ‘face’ of the brand, put a magic formula in a pretty bottle, and sell it through department stores, with a little sampling and gift-with-purchase thrown in.  But that formula doesn’t work anymore. Today’s affluent consumers, the […]

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Pulling Back the Curtain on the Most Powerful Luxury Branding Strategy Today – The Person-to-Person Connection

“Pay no attention to that man behind the curtain,” says the Wizard in an iconic scene from the classic Wizard of Oz.  As Dorothy, Scarecrow, Tin Man and Cowardly Lion stand in awe of the wizard’s image projected on the big screen, complete with pyrotechnic special effects of flashing lights, booming thunder, fire and smoke, […]

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The Home Trust International Names Pamela Danziger a Leader in Luxury + Design

The Home Trust International has named Pamela N. Danziger, Unity Marketing, to its prestigious panel of “Leaders in Luxury + Design.”  She is recognized for her leadership in market research serving the luxury home furnishings industry. Founded in 2012, the Palm Beach-based The Home Trust International is an invitation-only network of companies that brings together […]

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