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The following studies on the Luxury Market are available. If you need advice as to which study or studies are more appropriate for your specific needs, please call 717-336-1600 or email pam@unitymarketingonline.com
Just Published....
A study of luxury consumers participation in the home remodeling and redecorating market, with results compared to similar study conducted in 2Q2008. This study gives marketers perspective on the post-recession market for home luxuries and projections for major home projects through 2011. This 64-page report is written to help luxury home marketers, such as interior designers, upscale retailers and manufacturers identify concrete opportunities in the affluent consumer market.
Unity Marketing's annual state of the luxury market report.
It provides data about the purchase behavior of the nation's top quintile of affluent high-end shoppers. The report contains detail statistics about what luxuries affluents bought; how much they spent including product level detail for two consecutive years for trend analysis; the types of stores that attract the consumers' share of wallet by category; and the brands they support. Includes trend data from the 2007-2009 sales years. Also included are wrap ups of special investigations into trends in the luxury consumer market, including how the recession is affecting their shopping; role of green marketing in their purchase decisions; charitable giving; luxury home purchases and trends; and travel plans and prospects through 2011.
Special Offer with your order of the Luxury Report 2010: You will receive a FREE copy of Unity Marketing's best-selling trend report: How Affluent Luxury Consumers Use the Internet & Social Media (a $495 value)
How the mindset of the affluent consumers has changed in the current recession and what it means for the retailers and brands that market to them
Unity Marketing introduces its first in-depth attitudes and motivations study of the luxury consumer market. In this new study, Luxury Consumers' Attitudes and Motivations Report, Pam Danziger, Unity Marketing's lead investigator, probes the mindset of today's luxury consumer to uncover the keys to marketing effectively in the current economy. This report is filled with facts and figures, but it doesn't stop with the data -- It pushes further to help marketers and retailers put the information and insights to use. The goal is to translate research-based findings into information that marketing executives can use to make critical strategic and branding decisions.
Annual Luxury Reports:
Unity Marketing's annual state of the luxury market report.
It provides data about the purchase behavior of the nation's top quintile of affluent high-end shoppers. The report contains detail statistics about what luxuries affluents bought; how much they spent including product level detail for two consecutive years for trend analysis; the types of stores that attract the consumers' share of wallet by category; and the brands they support. Includes trend data from the 2007-2009 sales years. Also included are wrap ups of special investigations into trends in the luxury consumer market, including how the recession is affecting their shopping; role of green marketing in their purchase decisions; charitable giving; luxury home purchases and trends; and travel plans and prospects through 2011.
Special Offer with your order of the Luxury Report 2010: You will receive a FREE copy of Unity Marketing's best-selling trend report: How Affluent Luxury Consumers Use the Internet & Social Media (a $495 value)
Special Editions:
(Concise facts and figures covering each of the luxury product and service categories included in luxury report)
Luxury Trend Reports:
(Reports that cover key trends impacting the luxury market)
A study of luxury consumers participation in the home remodeling and redecorating market, with results compared to similar study conducted in 2Q2008. This study gives marketers perspective on the post-recession market for home luxuries and projections for major home projects through 2011. Report is written to help luxury home marketers, such as interior designers, upscale retailers and manufacturers identify concrete opportunities in the affluent consumer market.
This 59-page trend report is based upon a survey of 1,614 affluent consumers (ag. income $239,300). It answers critical questions for luxury marketers in order to plan their online marketing strategies, including how best to use social media for building their brand.
Summarizes results of a survey among 1,245 affluent fashion customers (HHI $331,500) about their fashion purchases, shopping preferences and fashion shopping personality. Rates 11 of the most purchased fashion brands on 17 measures of brand connection and 38 core brand values. Key finding in the study is that the most important measure of excellence in a fashion brand is that it be a good investment. Investment out ranks quality or value for the price as a means to connect with the affluent fashion customer.
Essential facts and figures that will provide direction to marketers serving the luxury travel market. Provides perspective on both the business and personal luxury travel sector. Based upon survey of 1,067 luxury consumers surveyed in October 2009 on their travel plans through 2010.
Luxury Tracking:
(Unity Marketing's flagship service to luxury marketers. Reports results of surveys conducted every three months among 1,000+ affluent luxury consumers)
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