Unity Marketing : Consumer Insights for Competitive Advantage

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	Luxury Market Is Going Green -- Luxury Brands Can't Afford to Ignore It Unity Marketing's latest trend report uncovers strategies for targeting the affluent 'green' consumer (June 6, 2008)		In Tough Times Like These, Brand Loyalty Really Matters Understanding and cultivating consumer loyalty is critical now for dealing with economic downturn (July 7, 2008)

Pam Danziger to webcast "The Coming Luxury Drought: What Luxury Marketers Need to Know and What They Can Do About It" Friday July 25, 11-12 a.m. edt

Turn off the 24hr gloomy news cycle and turn on real solutions to the luxury sector's woes. Meet the Temperance Pragmatist, an affluent consumer who its strong, career-minded, affluent, but with a conscience, and the luxury marketer's worst nightmare! The trouble is this shopper doesn't care if he or she buys from the Big Box retailer down the street or that time-trusted luxury brand. The Temperate Pragmatist is in a constant search for value and is finding it in all kinds of new and unexpected places.

Pam Danziger of Unity Marketing is offering a webcast that will put you in touch with the latest research, trends and surveys. Our research will provide you with the how's and why's of the Temperate Pragmatist's behaviors and attitudes to ward off all that predicted gloom. No one knows your clients better than you, use our tools to sharpen yours.

Here is what an attendee said about a recent webcast:

"Wow, I thought that was excellent! You not only provided thoughtful analysis into current market trends, but equally, if not more importantly, you also presented strategic suggestions on how to address the current environment."

To register for this webcast, click here The subscription fee is $495 payable by credit card.

Unity Marketing helps companies understand their customers through research

Founded by Pam Danziger, an internationally recognized expert on consumer behavior, motivation and psychology, Unity Marketing provides a full range of research services to meet any budget:

Consumer Insight Research Studies (see topics listed on left)
Quarterly Luxury Consumer Tracking Studies, including what luxuries they bought, how much they spent, what brands they favored and magazines they bought
Executive Presentations, Keynote Speeches and Meeting Moderation
Customized Market Research Studies including Qualitative and Quantitative Insights
Books and Luxury Business newsletter

Get Preview of My New Book:
Shopping: Why We Love It and How Retailers Can Create the Ultimate Shopping Experience

Pam Danziger's new book on shopping in available in bookstores nationwide, as well as through leading online bookstores. If you'd like a preview, click this link to receive a FREE copy of the introductory chapter.

Here's a sample: "Making a retail concept work today is far less about the tangibles or objective aspects of the business-product, location, price-and all about the intangibles that color and flavor the shopper's experience in the store. Increasingly success at retail is less about what the retailer has to sell and more about how they sell it. This is the new experiential paradigm shift in shopping."

You can also order a copy of Shopping from Amazon.com using the link below. For media, review copies are available on request.

To order copies of Pam Danziger's books, Shopping, Why People Buy Things They Don't Need, or Let Them Eat Cake, click on links below:

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