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New Research News
 

Consumer-insights expert Pam Danziger predicts what the luxury market will look like after the recession

Luxury Market's New Normal AFTER the Recession 

(June 30, 2009)

 

Good News for Marketers of Home Luxuries...

 Affluents Spent More on Luxuries for their Home in Early 2009

New research report from Unity Marketing examines the market for home luxuries

(June 9, 2009)

Luxury Marketers:  Worried about your prospects for 2009?  How will the recession affect luxury consumer spending? 

>> Learn how Unity Marketing's Luxury Tracking Study can give you advance notice of trends to come in the luxury market

Understanding the mindset of the luxury consumer gives luxury marketers a view 'over-the-horizon' to predict trends in the luxury market.  Unity Marketing has developed a statistical tool -- the Luxury Consumption Index (LCI) -- that measures affluent consumer confidence and predicts the direction of spending on luxury goods and services in the future. 

This newly-published white paper explains Unity Marketing's Luxury Tracking study and how luxury marketers can use it to alert them to trends and changes in the purchasing behavior of their affluent customers.  Further it explores the predictive power of the Luxury Consumption Index as it relates to luxury consumer spending trends and the values of global luxury stocks.  Click here.

Marketing success starts with understanding consumers >>

>>  Unity Marketing delivers consumer insights you need to succeed 

Founded by Pam Danziger, an internationally recognized expert on consumer behavior, motivation and psychology, Unity Marketing provides a full range of consumer insights services to meet any budget:

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Get Preview of My New Book:
Shopping: Why We Love It and How Retailers Can Create the Ultimate Shopping Experience

Pam Danziger's latest book on shopping is available in bookstores nationwide, as well as through leading online bookstores.  If you'd like a preview, click this link to receive a FREE copy of the introductory chapter.

Here's a sample: "Making a retail concept work today is far less about the tangibles or objective aspects of the business-product, location, price-and all about the intangibles that color and flavor the shopper's experience in the store. Increasingly success at retail is less about what the retailer has to sell and more about how they sell it. This is the new experiential paradigm shift in shopping."

You can also order a copy of Shopping from Amazon.com using the link below. For media, review copies are available on request.

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To order copies of Pam Danziger's books, Shopping, Why People Buy Things They Don't Need, or Let Them Eat Cake, click on links below:




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