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facebook-illustration

How to Make Your Facebook Postings POP! Part 2

I recently blogged about how to make-over one of my retail client’s Facebook postings, suggesting improvements that would make the post more relevant and actionable for Godfrey’s – Welcome to Dogdom, a pet lifestyle store.  You can read that blog here and see the before and after postings below: Before:               […]

facebook-illustration

How to Make Your Facebook Postings POP! — Part 1

One of my ‘shops that POP!’ clients, Godfrey’s – Welcome to Dogdom, a pet lifestyle store, came to me with a concept of a seasonal Fall marketing promotion to include a Facebook post. My client shared her idea for the FB page that featured an autumnal photograph of products on display and this message: I […]

woodstock

How to Make Word-of-Mouth Work for Small Businesses

On August 15-18 the 47th anniversary of Woodstock will be celebrated, a watershed moment for we Baby Boomers in the 60s, when nearly half-a-million young people gathered on a farm in upstate New York for a festival of ‘Peace and Music.’ Woodstock was also notable as one of the early examples of word-of-mouth marketing’s power, […]

content marketing

Successful Content Marketing Starts with Research

Today it seems like every brand is doing it:  Content Marketing.  Gone are the days of simply taking out an ad with a product-as-hero picture and some expressively, and expensively, crafted benefits copy to sell.  Now brands need to tell stories about their products and what unique differences they offer to the customer.  So content […]

Affluents Online

Online Is Where Retail Growth Is & the Affluent Are the Big Spenders at Retail: Marry the Two — Online + Affluent — for Marketing Success

What kind of online experiences do today’s affluent consumers — and tomorrow’s — want? A new trend report from Unity Marketing, Affluents Online:  A Generational Perspective of How Affluents Use the Internet in their Luxury Lifestyles, will tell you.  It gives an overview of how affluents are using the internet today and data to help […]

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