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Everyone's Gifted Beekman 1802

Retailers: You Don’t Need to Be a Marketing Genius to Have a Genius Marketing Idea

You don’t need to be a marketing genius, as Brent Ridge and Josh Kilmer-Purcell, a.k.a.the Beekman Boys, certainly are, to have a genius marketing idea, like this past holiday season’s “Everyone’s Gifted” promotion from Beekman 1802. All you need is: A clever, memorable concept (i.e. Albert Einstein as the ‘face’ of Beekman’s promotion); Consistently executed […]

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young men pexels-photo-165226

Why HENRY Loves DAVID, and It’s Sure to Be a Long-Term Romance

An interesting piece of research recently crossed my desk from business development firm Marvin Traub Associates. Entitled “The ‘New Davids’” the report examines cutting-edge e-commerce-driven businesses that are challenging traditional retail.  Who exactly are The ‘New Davids?’: As I studied the extensive list of 200 ‘New Davids’ brands, I realized these are all companies that […]

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Beauty Package

Changing Complexion of Luxury Beauty Retail

Selling prestige beauty used to be a straight-forward business.  The formula was to recruit a celebrity to be the ‘face’ of the brand, put a magic formula in a pretty bottle, and sell it through department stores, with a little sampling and gift-with-purchase thrown in.  But that formula doesn’t work anymore. Today’s affluent consumers, the […]

customer-service

Pulling Back the Curtain on the Most Powerful Luxury Branding Strategy Today – The Person-to-Person Connection

“Pay no attention to that man behind the curtain,” says the Wizard in an iconic scene from the classic Wizard of Oz.  As Dorothy, Scarecrow, Tin Man and Cowardly Lion stand in awe of the wizard’s image projected on the big screen, complete with pyrotechnic special effects of flashing lights, booming thunder, fire and smoke, […]

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Join me and Brent Ridge, Beekman 1802, at NRF's Big Show 2017 on Sunday January 15 for the Small Business Experience

Join me and Brent Ridge, Beekman 1802, at NRF’s Big Show 2017 on Sunday January 15 for the Small Business Experience

Your Secret Weapon: Making Retail With Personality Attend NRF’s Big Show 2017 on Sunday, January 15 for the Small Business Experience The Small Business Experience is free to Retailers.  View the entire program. Throughout its history, the key to retail success has been, “product, product, product.” Get ready to change your thinking and join me break […]

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