In the 2017 State of the Luxury Industry Study, luxury industry insiders told us that “Innovation Strategies” were a key priority for their companies in the coming year. Because of the rapidly changing consumer marketplace, innovating with new products, new services, new marketing strategies and new ways to engage with the affluent customers is key. In […]
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RSS feed for this sectionGot a New Product or Business? Here’s Help
Congratulations! You’ve designed a new product that you are sure will be a big hit. Or you have an idea for a new business that is going to answer a previously unfilled need. You love your idea. Obviously, since you’ve invested time, effort and often a great deal of money, trying to bring it to […]
Trump Bump: Is Wall Street’s Rally since the Election Felt on Main Street? A Unity Marketing Snapshot Survey
Love him or hate him, President Trump is doing pretty much what he said he was going to do during the election, healthcare aside. So far Wall Street has loved him, with the stock market up over 10% since the inauguration. And that didn’t change on Friday after the bombing, with the Dow Jones Industrial […]
Cure for the “That’s interesting data, but what do I do with it?” Market Research Syndrome
As the saying goes, I’d be rich if I got a nickel for every time someone said “That’s interesting data, but what do I do with it?” The problem isn’t with the data, after all it’s interesting, but how to put that data to use, to make it actionable in business. Being a professional market […]
How to Innovate Luxury Brands? Through Luxury Consumer Experiences
Today luxury and innovation are two terms that rarely go together. The challenge, as identified in the State of Luxury 2017: The Insider View study, is finding the balance between innovation and tradition, a subject that Mickey Alam Kahn, Luxury Daily’s editor in chief and I pondered in a recent blog. That blog resulted in […]