Timberland boots have often appeared at Louis Vuitton outings, but now the two brands have made it official. Louis Vuitton has collaborated with VF Corporation’s Timberland brand in a collection of LV x Timberland boots and shoes emblazoned with the LV monogram. Prices currently start at $1,150 and range up to $1,530 for LV’s unique […]
Archive | Luxury Marketing
RSS feed for this sectionAs The Luxury Market Evolves, White Space Abounds If Brands Know Where To Look
The luxury market, including its goods and experiences, will end the year up eight to 10 percent over 2022 at current exchange rates, which is pretty dynamic considering the hefty comps it is up against. Expected to hit €1,508 billion ($1.65 trillion), it will have advanced between 18 to 20 percent over 2019, according to […]
Coupang Gives Farfetch A Lifeline, Throwing Good Money After Bad
Farfetch Holdings, the online luxury marketplace and technology platform, reached the precipice of insolvency late last year. A last-minute $500 million bridge loan from the $21 billion South Korea’s Coupang gave the company a lifeline. Currently, Farfetch has a market value of $258.4 million. Since going public in 2018, Farfetch has proven to be a […]
Luxury Outlet Stores Are Booming, But Brands Take Risks Putting Goods On Sale
Gucci is celebrating the 70th anniversary of its iconic Horsebit hardware motif, introduced first on men’s loafers in 1953. It tapped the brand archives to host a museum exhibition at Milan Men’s Fashion Week this summer and recruited NewJeans’ Hanni, Halle Bailey, and Julia Garner as the face of a new campaign supporting the Horsebit […]
Ralph Lauren Home May Return To Its Glory Days With New Luxury Furniture Partner Haworth
Ralph Lauren has signed a long-term agreement with the family-owned, Michigan-based Haworth Lifestyle Design group to expand the production and distribution of Ralph Lauren’s luxury furniture business. Starting on April 1, 2024, Haworth will do the heavy lifting in product development, sourcing, manufacturing, product marketing and wholesale account management for the brand’s line of Italian-made […]