Archive | HENRYs (High-Earners-Not-Rich-Yet)

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Meet the HENRYs: The Millennials that Matter Most For Luxury Brands by Pamela Danziger

Meet the HENRYs and the Brands They Love

Introducing the Millennial High-Earners-Not-Rich-Yet consumers with more money now and even more to come later Called “groundbreaking” and “well written, organized and presented” by Midwest Book Review, Pamela N. Danziger’s latest book, Meet the HENRYs: The Millennials that Matter Most for Luxury Brands, is about the next-generation consumers that every brand manager, marketer and retail executive needs to […]

Millennials with shopping bags

6 Global Consumer Trends for 2019 and Brands Out in Front of Them

This will be the year that consumers seek to find balance in a world that is rapidly tilting out of control, according to a new study by global ethnographical market research firm Canvas8. “People are seeking equilibrium in all aspects of their lives – between humans and technology, brand and personal, global and local ,” Jo Allison, […]

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Jeep Wrangler

Who’s Buying Jeeps and Why? A Psychographic Case Study

Sports utility vehicles are on a roll, both in the high-end luxury car segment as well as in the mass-market. Further, the prices of mass-market SUV brands are rising while those of luxury SUV are dropping, narrowing the price gap between high-end and mass-market SUVs, according to a new report from Edmunds, the car buying […]

New American dream home

American’s Search for a More Livable Home: The New American Dream Home

Back in 2008 John Zogby, founder of the Zogby International Poll, predicted a seismic shift in American’s aspirations, values and ideals in his book The Way We’ll Be: The Zogby Report on the Transformation of the American Dream.  Zogby identified four mega-trends that are shaping the trajectory of the American culture and fundamentally redefining the American […]

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