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Everyone's Gifted Beekman 1802

Retailers: You Don’t Need to Be a Marketing Genius to Have a Genius Marketing Idea

You don’t need to be a marketing genius, as Brent Ridge and Josh Kilmer-Purcell, a.k.a.the Beekman Boys, certainly are, to have a genius marketing idea, like this past holiday season’s “Everyone’s Gifted” promotion from Beekman 1802. All you need is: A clever, memorable concept (i.e. Albert Einstein as the ‘face’ of Beekman’s promotion); Consistently executed […]

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main-dish

How The Main Dish Succeeds in the Challenged Tableware Market

The tableware industry is facing many challenges that have overcome, or threaten to do so, many industry players.  As a mature industry, it faces: Slow organic growth, Disruptive retailers, both online and brick-and-mortar, offering a seemingly endless supply of perfectly acceptable dinnerware options for less, and Brides forgoing tabletop on their registries in favor of […]

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go-go gifts

Black Friday 2015 Was Black Indeed This Year

Early results are in:  Black Friday was a wash out!  Research firm ShopperTrak reports that retail sales were down 10% this past “Black Friday.” Some pundits blame the Friday downturn on sales shifting to Thanksgiving, but ShopperTrak says sales were down then too and by the same percentage. Retailers’ remaining hope is that internet sales […]

4Q GAFO Retail Sales

REI Nailed It with #OptOutside!

REI knows ‘Black Friday’ isn’t ‘Black Friday’ anymore, so closing its stores won’t hurt, but only help the brand REI, a unique co-op retailer whose members pay a fee to belong, got unimaginable publicity with its announcement that its stores will remain closed on ‘Black Friday.’ #OptOutside, which encourages its members to spend the day […]

Christmas Gift Market Hits a Wall and Settles into a ‘New Normal,’ According to New Report from Unity Marketing

Christmas Gift Market Hits a Wall and Settles into a ‘New Normal’ ‘Black Friday’ is bleeding red as the 4Q no longer gets the lion’s share of retail sales May 21, 2015  —Conventional wisdom in retail is that on ‘Black Friday,’ the day after Thanksgiving, the bottom line of retailers’ account books goes from red […]

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