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What Do HENRYs Want? cover flat

Luxury Brands: Meet Your Best Customer and Its Not Who You Think It Is

He’s Young, Affluent & His Name is HENRY (high-earner-not-rich-yet) Luxury marketers tend to view middle-aged women as their best customer prospects, but based upon analysis of spending habits among the different demographic segments, men, especially young, HENRY men ($100k-$249.9k) on career paths leading to ultra-affluence ($250k+), represent the best luxury prospects.  What sets men apart from […]

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J. Crew Lost Focus on Its Affluent Customer and Learned a Painful Lesson

CEO Mickey Drexler learns “Customer is always right” after “lousy year” You have to feel a bit sorry for J. Crew CEO Mickey Drexler. After all, fashion is all about change and keeping on the cutting edge. But when J. Crew tried to do that, changing its cuts and styles to appear more trendy and […]