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Brand Loyalty

RH Understands Brands Can’t Buy Loyalty with Points

RH, the brand formerly known as Restoration Hardware, is redefining the concept of a furniture store, opening large-scale showcase galleries in historic buildings that become true experiences while abandoning malls and shopping centers. In its pioneering fashion, RH just announced a new kind of loyalty program, heavy on customer experiences and services that make the […]

Brand Loyalty

Brand Loyalty: Why Brands Can’t Buy Loyalty with Points

Last year with great fanfare American Express launched a new concept in rewards programs called Plenti.  Its hook: it allows members to earn points across multiple brands, rather than just one.  So members can earn points by renting a car at Enterprise and redeem them at Macy’s. Apparently many brands are queueing up to join […]

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Brand Loyalty

How to Create Brand Loyalty Programs to Engage with the Most Profitable Customers – Affluent Americans

A recent Unity Marketing survey among C-suite and marketing executives, as well as entrepreneurs, identified finding new customers as their chief concern.  But while attracting new customers may be top on marketers’ list for 2016,  customer retention strategies are ultimately the most profitable and most effective ways to growth. A new trend report from Unity […]

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