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boomer summit

Don’t Bomb with Boomers

At the recent Boomer Business Summit in Washington, DC, I shared the podium with Steve Parker, SVP Marketing, firstSTREET, a direct-marketing company targeting “Boomers & beyond” with “solutions to aging related problems.”  We spoke at a session entitled a Broad View of Trends in Commerce:  Who, Why and How They Will Buy, and delivered the […]