Archive | October, 2016

facebook-illustration

How to Make Your Facebook Postings POP! Part 2

I recently blogged about how to make-over one of my retail client’s Facebook postings, suggesting improvements that would make the post more relevant and actionable for Godfrey’s – Welcome to Dogdom, a pet lifestyle store.  You can read that blog here and see the before and after postings below: Before:               […]

shinola

What Makes a Brand Luxury? Why Montblanc & Shinola both earn the title

In a recent blog post, I posed the question, New Luxury, Old Luxury; Real Luxury, Faux Luxury – What’s a Brand to Do?   It got me thinking more about what exactly makes a brand ‘luxury.’ To research the question, I happened upon a section from my book, Putting the Luxe Back in Luxury:  How new […]

Comments Off on What Makes a Brand Luxury? Why Montblanc & Shinola both earn the title Continue Reading →
facebook-illustration

How to Make Your Facebook Postings POP! — Part 1

One of my ‘shops that POP!’ clients, Godfrey’s – Welcome to Dogdom, a pet lifestyle store, came to me with a concept of a seasonal Fall marketing promotion to include a Facebook post. My client shared her idea for the FB page that featured an autumnal photograph of products on display and this message: I […]

luxury-daily-meeting

Luxury Daily’s Luxury FirstLook 2017: Time for Luxury 2.0 meeting

Join me Wednesday January 18, 2017 at 10 on the Park at Time Warner Center, Columbus Circle, for a deep-dive into the changing market for luxury.  My talk will open the meeting: Luxury Market Outlook 2017: Disruption, Change and Reinvention Why should disruption surprise any of us? Why does the rapid rate of business change, which […]

Comments Off on Luxury Daily’s Luxury FirstLook 2017: Time for Luxury 2.0 meeting Continue Reading →