Archive | June, 2016

wine glasses

Luxury Marketers: We Are in the Happiness Business

I have recently been working on a branding concept for a new luxury offering.  Through the research process, it’s become clear to me that at its heart, every brand participating in the luxury market is ultimately in the Happiness Business. People trade up to luxury not because of quality, value or enhanced features offered, but […]

leon & lulu

Transform Your Furniture Store into a Shop that POPs!

A shop that POPs! is simply irresistible to customers. It’s a special destination that engages the customers in such a way to make them feel special too.  It magnetically attracts shoppers, made curious about the special experiences and things they will find there.  A shop that POPs! keeps focused on attracting the highest potential shoppers […]