Archive | January, 2016

Luxury's Got Brand New Style

Why Tiffany Fails & Brands like James Avery Succeed

Last week Tiffany gave a depressing report on its two-month holiday sales. U.S. store sales were down 7% from previous year. That caused the company to give a sobering expectation for the full year, with expected net earnings to decline by 10%. But while Tiffany is struggling on New York’s Fifth Avenue, the jewelry market […]

Brand Loyalty

How to Create Brand Loyalty Programs to Engage with the Most Profitable Customers – Affluent Americans

A recent Unity Marketing survey among C-suite and marketing executives, as well as entrepreneurs, identified finding new customers as their chief concern.  But while attracting new customers may be top on marketers’ list for 2016,  customer retention strategies are ultimately the most profitable and most effective ways to growth. A new trend report from Unity […]

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HENRYs mini

Shinola Can Thank HENRYs for Its Success

Yesterday’s New York Times published a story about Shinola, famous for its ‘Made in Detroit’ watches, bicycles and leather goods. It profiled how the company kickstarted a renaissance of growth and prosperity in Detroit. Reporter Alex Williams wrote: As recently as a few years ago, when Mr. Kartsotis started his company [Shinola] known for its […]