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HENRYs (high-earners-not-rich-yet) describes a demographic segment of customers with incomes from $100k-$249.9k. They don’t think of themselves as affluent or luxury class. Quite the opposite: they view themselves as middle-class. But unlike the traditional middle-income customers who lost over $4,000 of income in the recession, HENRYs still have spending power. HENRYs are the new mass-market […]
Understand the HENRY ( High Earners Not Rich Yet ) female consumer demographic for future marketing success If retailers and marketers aim to draw more HENRY women, with their significantly greater spending power over middle-income consumers, they need to combine strategies borrowed from high-end brands, along with more mass-market tactics, to send a clear message […]
New reports get under-the-skin of today’s affluent beauty customer Marketing and selling prestige beauty products used to be a straight-forward business. You recruited a super-model or celebrity to be the ‘face’ of the brand, put a magic formula in a pretty bottle, and sold it through department stores, with a little sampling and gift with […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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